Vimeo Launches On Demand Service for Users to Rent, Buy Videos

15 March 2014

Video-sharing website Vimeo entered the teeming field of online film distributors on Tuesday, launching Vimeo On Demand, a service that enables its paying subscribers to charge other Vimeo users a fee for watching their videos. Vimeo announced this new service at South by Southwest, the Austin-based music, film and interactive festival where the nine-year-old company has sponsored a theater for the last three years.

Vimeo draws more than 90 million unique users per month, according to its own metrics. Its more than 15 million registered users can now either rent or purchase videos under the new program. The video creators set the price, take 90 percent of the revenue and can also determine which countries the movies are available in.